:root{
  --white:#fff;--soft:#fafafa;--line:#ececec;--ink:#111;--muted:#666;--faint:#999;
  --accent:#ffd400;--accent-ink:#1a1a1a;--max:1180px;
  --mono:'JetBrains Mono',monospace;--sans:'Inter',-apple-system,sans-serif;--disp:'Space Grotesk',-apple-system,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--sans);background:var(--white);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
::selection{background:var(--accent);color:var(--accent-ink)}
a{color:inherit;text-decoration:none}
.wrap{max-width:var(--max);margin:0 auto;padding:0 32px}
img{max-width:100%}

.reveal{opacity:0;transform:translateY(24px);transition:opacity .8s cubic-bezier(.16,1,.3,1),transform .8s cubic-bezier(.16,1,.3,1)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}}

.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--faint);display:inline-flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--ink)}
.tm{font-size:.62em;vertical-align:super;color:var(--faint);font-weight:400}

/* nav */
nav{position:fixed;top:0;left:0;right:0;z-index:100;background:rgba(255,255,255,.82);backdrop-filter:saturate(180%) blur(16px);border-bottom:1px solid transparent;transition:border-color .3s}
nav.scrolled{border-color:var(--line)}
.nav-in{max-width:var(--max);margin:0 auto;padding:16px 32px;display:flex;align-items:center;justify-content:space-between}
.brand{font-family:var(--disp);font-weight:700;font-size:14px;letter-spacing:-.01em;display:inline-flex;align-items:center;gap:9px;transition:opacity .2s}
.brand:hover{opacity:.75}
.brand .mark{display:inline-flex;width:28px;height:28px;flex:0 0 28px}
.brand .mark svg{width:22px;height:22px;display:block}
.brand .wordmark{display:inline-block;line-height:1}
.brand .dot{color:var(--accent);font-weight:700}
.foot-cols .brand{font-size:16px}
.foot-cols .brand .mark{width:32px;height:32px;flex-basis:32px}
.foot-cols .brand .mark svg{width:22px;height:22px;display:block}
.nav-links{display:flex;gap:28px;align-items:center}
.nav-links > a,.dd > span{font-size:14px;color:var(--muted);transition:color .2s;cursor:pointer}
.nav-links > a:hover,.dd:hover > span{color:var(--ink)}
.nav-cta{background:var(--ink);color:#fff!important;padding:9px 18px;border-radius:100px;font-size:13px;font-weight:500;transition:transform .2s}
.nav-cta:hover{transform:translateY(-1px)}
.dd{position:relative}
.dd > span::after{content:" ↓";font-size:10px;color:var(--faint)}
.dd-menu{position:absolute;top:calc(100% + 14px);left:50%;transform:translateX(-50%) translateY(6px);background:#fff;border:1px solid var(--line);border-radius:14px;padding:10px;min-width:240px;opacity:0;visibility:hidden;transition:.25s;box-shadow:0 24px 60px -30px rgba(0,0,0,.2)}
.dd:hover .dd-menu{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.dd-menu a{display:block;padding:10px 14px;border-radius:9px;font-size:14px;color:var(--ink);transition:background .18s}
.dd-menu a:hover{background:var(--soft)}
.dd-menu a small{display:block;font-size:12px;color:var(--faint);margin-top:2px}
.burger{display:none;flex-direction:column;gap:5px;cursor:pointer;padding:6px}
.burger span{width:22px;height:2px;background:var(--ink);transition:.3s}
@media(max-width:940px){
  .brand{gap:8px;font-size:13px}
  .brand .mark{width:26px;height:26px;flex-basis:26px}
  .nav-links{position:fixed;top:59px;left:0;right:0;bottom:0;background:#fff;flex-direction:column;padding:24px 32px;gap:6px;transform:translateY(-120%);transition:transform .35s cubic-bezier(.16,1,.3,1);align-items:flex-start;overflow-y:auto;border-bottom:1px solid var(--line)}
  .nav-links.open{transform:none}
  .nav-links > a,.dd{width:100%;padding:12px 0;border-top:1px solid var(--line)}
  .dd-menu{position:static;opacity:1;visibility:visible;transform:none;border:none;box-shadow:none;padding:6px 0 6px 14px;min-width:0}
  .dd:hover .dd-menu{transform:none}
  .burger{display:flex}
  .nav-cta{margin-top:10px}
}

/* breadcrumb */
.crumb{padding:88px 0 0;font-family:var(--mono);font-size:12px;color:var(--faint);letter-spacing:.03em}
.crumb a{color:var(--muted)}
.crumb a:hover{color:var(--ink)}
.crumb span{margin:0 8px}

/* hero */
.hero{padding:56px 0 90px}
.hero.home{padding:180px 0 90px}
.hero-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:60px;align-items:end}
.hero h1{font-family:var(--disp);font-weight:600;font-size:clamp(40px,6vw,82px);line-height:1.03;letter-spacing:-.03em;margin:24px 0 0}
.hero.sub-hero h1{font-size:clamp(38px,5.4vw,68px)}
.hero h1 .yl{background:linear-gradient(180deg,transparent 62%,var(--accent) 62%);padding:0 2px}
.hero-sub{font-size:clamp(17px,2vw,21px);color:var(--muted);max-width:640px;margin-top:26px;line-height:1.55}
.hero-role{font-family:var(--mono);font-size:13px;color:var(--ink);margin-top:22px;letter-spacing:.02em}
.hero-cta{display:flex;gap:14px;margin-top:38px;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;gap:9px;padding:14px 26px;border-radius:100px;font-size:15px;font-weight:500;transition:transform .2s,border-color .2s}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{transform:translateY(-2px)}
.btn-ghost{border:1px solid var(--line);color:var(--ink)}
.btn-ghost:hover{border-color:var(--ink);transform:translateY(-2px)}
.hero-photo{position:relative;align-self:end}
.hero-photo img{display:block;width:100%;height:auto;-webkit-mask-image:linear-gradient(180deg,#000 84%,transparent 100%);mask-image:linear-gradient(180deg,#000 84%,transparent 100%)}
.hero-photo-stats{display:flex;gap:26px;margin-top:-6px;padding-left:2px}
.hero-photo-stats > div{display:flex;flex-direction:column}
.hero-photo-stats b{font-family:var(--disp);font-size:22px;font-weight:600;letter-spacing:-.02em;line-height:1}
.hero-photo-stats span{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--faint);margin-top:5px}
.geo{font-family:var(--mono);font-size:12px;color:var(--muted);margin-top:44px;letter-spacing:.04em}
.geo b{color:var(--ink);font-weight:500}
@media(max-width:860px){
  .hero.home{padding:130px 0 60px}
  .hero-grid{grid-template-columns:1fr;gap:36px}
  .hero-photo{max-width:340px;margin:0 auto;width:100%}
  .hero-photo-stats{justify-content:center;gap:34px}
}

/* section */
.sec{padding:96px 0;border-top:1px solid var(--line)}
.sec.plain{border-top:none}
.sec-head{max-width:760px;margin-bottom:52px}
.sec-head h2{font-family:var(--disp);font-weight:600;font-size:clamp(28px,4vw,46px);letter-spacing:-.025em;line-height:1.08;margin-top:18px}
.sec-head p{color:var(--muted);font-size:18px;margin-top:18px;line-height:1.6}
.lead-p{color:var(--muted);font-size:19px;line-height:1.7;max-width:760px}
.lead-p strong{color:var(--ink);font-weight:600}
.lead-p + .lead-p{margin-top:20px}

/* numbers */
.numbers{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden}
.num-cell{background:#fff;padding:32px 26px}
.num-cell .n{font-family:var(--disp);font-size:clamp(28px,3.4vw,42px);font-weight:600;letter-spacing:-.02em;line-height:1}
.num-cell .c{font-size:13px;color:var(--muted);margin-top:9px}
@media(max-width:860px){.numbers{grid-template-columns:repeat(2,1fr)}}

/* framework block */
.frame{border:1px solid var(--line);border-radius:22px;padding:44px;background:var(--soft)}
.frame .tag-lbl{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.frame h3{font-family:var(--disp);font-size:clamp(24px,3vw,34px);font-weight:600;letter-spacing:-.02em;margin:12px 0 16px}
.frame p{color:var(--muted);font-size:16px;max-width:680px;line-height:1.7}
.frame-steps{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden;margin-top:30px}
.frame-steps > div{background:#fff;padding:22px 18px}
.frame-steps .s{font-family:var(--mono);font-size:11px;color:var(--faint)}
.frame-steps h4{font-family:var(--disp);font-size:16px;font-weight:600;margin:8px 0 6px}
.frame-steps p{font-size:13px;color:var(--muted);line-height:1.5}
@media(max-width:860px){.frame{padding:30px 24px}.frame-steps{grid-template-columns:1fr 1fr}}

/* generic card grid */
.cap-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden}
.cap-grid.two{grid-template-columns:repeat(2,1fr)}
.cap{background:#fff;padding:34px 30px;transition:background .25s}
.cap:hover{background:var(--soft)}
.cap .num{font-family:var(--mono);font-size:12px;color:var(--faint);letter-spacing:.1em}
.cap h3{font-family:var(--disp);font-size:21px;font-weight:600;margin:16px 0 12px;letter-spacing:-.01em}
.cap p{font-size:14.5px;color:var(--muted);line-height:1.6}
.cap ul{list-style:none;margin-top:14px}
.cap ul li{font-size:14px;color:var(--muted);padding-left:18px;position:relative;margin-bottom:6px}
.cap ul li::before{content:"→";position:absolute;left:0;color:var(--faint)}
@media(max-width:860px){.cap-grid,.cap-grid.two{grid-template-columns:1fr}}

/* timeline / steps */
.tl{margin-top:10px}
.tl-item{display:grid;grid-template-columns:110px 1fr;gap:30px;padding:26px 0;border-top:1px solid var(--line)}
.tl-item:last-child{border-bottom:1px solid var(--line)}
.tl-idx{font-family:var(--mono);font-size:13px;color:var(--faint);padding-top:3px}
.tl-body h3{font-family:var(--disp);font-size:20px;font-weight:600;letter-spacing:-.01em}
.tl-body p{color:var(--muted);font-size:15px;margin-top:6px}
.tl-item.key .tl-body h3::after{content:"";display:inline-block;width:7px;height:7px;background:var(--accent);border-radius:50%;margin-left:9px;vertical-align:middle}
@media(max-width:640px){.tl-item{grid-template-columns:1fr;gap:8px}}

/* checklist */
.checklist{columns:2;column-gap:40px;list-style:none;max-width:820px}
.checklist li{padding:12px 0 12px 28px;position:relative;font-size:15.5px;break-inside:avoid;border-top:1px solid var(--line)}
.checklist li::before{content:"→";position:absolute;left:0;color:var(--accent);font-weight:700}
.checklist li b{font-weight:600}
@media(max-width:640px){.checklist{columns:1}}

/* case card */
.case{border:1px solid var(--line);border-radius:22px;padding:44px;margin-bottom:22px;transition:border-color .3s,box-shadow .3s;background:#fff}
.case:hover{border-color:#ddd;box-shadow:0 20px 60px -30px rgba(0,0,0,.14)}
.case-tag{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.case h3{font-family:var(--disp);font-size:clamp(23px,3vw,32px);font-weight:600;letter-spacing:-.02em;margin-top:14px;max-width:640px;line-height:1.12}
.case-desc{color:var(--muted);font-size:16px;margin-top:18px;max-width:680px;line-height:1.65}
.case-metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden;margin-top:30px}
.cm{background:var(--soft);padding:22px 20px}
.cm .b{font-family:var(--mono);font-size:11px;color:var(--faint);text-transform:uppercase;letter-spacing:.06em}
.cm .v{font-family:var(--disp);font-size:clamp(19px,2.3vw,27px);font-weight:600;margin-top:8px;letter-spacing:-.02em;line-height:1.05}
.cm .v small{font-size:13px;color:var(--muted);font-weight:400;display:block;margin-top:3px}
.case-did{margin-top:26px;display:flex;flex-wrap:wrap;gap:8px}
@media(max-width:700px){.case{padding:30px 24px}.case-metrics{grid-template-columns:repeat(2,1fr)}}
.tag{font-family:var(--mono);font-size:12px;background:var(--soft);border:1px solid var(--line);border-radius:100px;padding:5px 12px;color:var(--muted)}

/* pills */
.ind-track{display:flex;flex-wrap:wrap;gap:10px}
.ind-pill{border:1px solid var(--line);border-radius:100px;padding:11px 20px;font-size:15px;color:var(--muted);transition:.25s}
.ind-pill:hover{border-color:var(--ink);color:var(--ink)}

/* related links / cluster */
.rel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.rel{border:1px solid var(--line);border-radius:16px;padding:26px;transition:border-color .25s,transform .25s;display:block}
.rel:hover{border-color:var(--ink);transform:translateY(-3px)}
.rel .k{font-family:var(--mono);font-size:11px;color:var(--faint);letter-spacing:.1em;text-transform:uppercase}
.rel h4{font-family:var(--disp);font-size:19px;font-weight:600;margin:12px 0 8px;letter-spacing:-.01em}
.rel p{font-size:14px;color:var(--muted);line-height:1.55}
.rel .go{font-family:var(--mono);font-size:13px;color:var(--ink);margin-top:14px;display:inline-block}
@media(max-width:860px){.rel-grid{grid-template-columns:1fr}}

/* faq */
.faq-list{max-width:820px}
.faq-item{padding:28px 0;border-top:1px solid var(--line)}
.faq-item:last-child{border-bottom:1px solid var(--line)}
.faq-item h3{font-family:var(--disp);font-size:19px;font-weight:600;letter-spacing:-.01em}
.faq-item p{color:var(--muted);font-size:15.5px;margin-top:10px;line-height:1.7;max-width:720px}

/* blog cards */
.blog-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.blog-card{border:1px solid var(--line);border-radius:18px;padding:32px;transition:border-color .25s,transform .25s;display:block}
.blog-card:hover{border-color:var(--ink);transform:translateY(-3px)}
.blog-card .cat{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-ink);background:var(--accent);display:inline-block;padding:3px 10px;border-radius:100px}
.blog-card h3{font-family:var(--disp);font-size:22px;font-weight:600;margin:16px 0 10px;letter-spacing:-.01em;line-height:1.2}
.blog-card p{font-size:15px;color:var(--muted);line-height:1.6}
.blog-card .meta{font-family:var(--mono);font-size:12px;color:var(--faint);margin-top:16px}
@media(max-width:700px){.blog-grid{grid-template-columns:1fr}}

/* contact */
.contact{background:var(--ink);color:#fff;border-radius:28px;padding:70px 60px;margin:0 32px 90px}
.contact-inner{max-width:var(--max);margin:0 auto}
.contact h2{font-family:var(--disp);font-size:clamp(32px,4.6vw,54px);font-weight:600;letter-spacing:-.03em;line-height:1.05}
.contact p{color:#aaa;font-size:18px;margin-top:22px;max-width:520px}
.contact-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:50px;margin-top:50px;align-items:start}
.contact-mail a{display:block;font-family:var(--disp);font-size:clamp(20px,2.4vw,28px);color:#fff;font-weight:500;margin-bottom:14px;transition:color .2s}
.contact-mail a:hover{color:var(--accent)}
.contact-loc{font-family:var(--mono);font-size:13px;color:#888;margin-top:26px;line-height:1.9}
.avail h4{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#777;margin-bottom:16px}
.avail ul{list-style:none}
.avail ul li{padding:9px 0;font-size:15px;color:#ddd;border-top:1px solid #2a2a2a}
.avail ul li:first-child{border-top:none}
@media(max-width:860px){.contact{padding:48px 30px;margin:0 20px 60px}.contact-grid{grid-template-columns:1fr;gap:36px}}

/* footer */
footer{border-top:1px solid var(--line);padding:60px 0}
.foot-in{max-width:var(--max);margin:0 auto;padding:0 32px}
.foot-cols{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;padding-bottom:44px;border-bottom:1px solid var(--line)}
.foot-cols h5{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-bottom:16px}
.foot-cols a{display:block;font-size:14px;color:var(--muted);padding:6px 0;transition:color .2s}
.foot-cols a:hover{color:var(--ink)}
.foot-cols .brand{margin-bottom:14px}
.foot-cols .blurb{font-size:14px;color:var(--muted);line-height:1.6;max-width:260px}
.foot-bottom{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px;padding-top:28px;font-family:var(--mono);font-size:12px;color:var(--faint)}
@media(max-width:860px){.foot-cols{grid-template-columns:1fr 1fr;gap:32px}}

.two-col{display:grid;grid-template-columns:1fr 1fr;gap:56px}
@media(max-width:860px){.two-col{grid-template-columns:1fr;gap:44px}}
.story-lead{font-family:var(--disp);font-size:clamp(22px,2.6vw,30px);color:var(--ink);font-weight:500;letter-spacing:-.01em;line-height:1.3;margin-bottom:26px}
.pull{border-left:2px solid var(--accent);padding:4px 0 4px 22px;margin:30px 0}
.pull span{font-family:var(--disp);font-size:20px;color:var(--ink);font-weight:500;line-height:1.4}

/* ---- brand marquee ---- */
.brand-strip{overflow:hidden;position:relative;padding:8px 0;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.brand-strip-track{display:flex;gap:14px;animation:brand-scroll 60s linear infinite;width:max-content}
.brand-strip:hover .brand-strip-track{animation-play-state:paused}
@keyframes brand-scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.brand-chip{font-family:var(--sans);font-weight:500;font-size:15px;padding:12px 22px;border:1px solid var(--line);border-radius:100px;color:var(--muted);background:#fff;white-space:nowrap;flex-shrink:0;transition:.2s}
.brand-chip:hover{border-color:var(--ink);color:var(--ink)}
.brand-chip b{color:var(--ink);font-weight:600}
@media (prefers-reduced-motion:reduce){.brand-strip-track{animation:none}.brand-strip{overflow-x:auto}}

/* ---- brand category grid (case-studies + service pages) ---- */
.brand-cat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden}
.brand-cat{background:#fff;padding:26px 28px}
.brand-cat h4{font-family:var(--disp);font-size:15px;font-weight:600;display:flex;justify-content:space-between;align-items:baseline;gap:12px}
.brand-cat h4 em{font-family:var(--mono);font-style:normal;font-size:11px;color:var(--faint);letter-spacing:.08em}
.brand-cat p{font-size:13.5px;color:var(--muted);margin-top:10px;line-height:1.65}
@media(max-width:860px){.brand-cat-grid{grid-template-columns:1fr}}

/* ---- big brand campaigns row ---- */
.big-brands{display:flex;flex-wrap:wrap;gap:10px;margin-top:6px}
.big-brand{font-family:var(--disp);font-size:15px;font-weight:600;padding:10px 18px;border:1px solid var(--ink);border-radius:100px;color:var(--ink);letter-spacing:-.01em}

/* ---- linkedin section ---- */
.li-head{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;flex-wrap:wrap;margin-bottom:36px}
.li-cta{font-family:var(--mono);font-size:12px;color:var(--ink);border-bottom:1px solid var(--accent);padding-bottom:2px;letter-spacing:.04em;text-transform:uppercase}
.li-masonry{display:grid;grid-template-columns:1fr 1fr;gap:20px;align-items:start}
.li-col{display:flex;flex-direction:column;gap:20px}
.li-embed{border:1px solid var(--line);border-radius:16px;overflow:hidden;background:#fff;transition:border-color .25s}
.li-embed:hover{border-color:var(--ink)}
.li-embed iframe{display:block;width:100%;border:none;background:#fff}
.li-note{margin-top:26px;font-size:13.5px;color:var(--faint);font-family:var(--mono);letter-spacing:.02em}
.li-note a{color:var(--ink);border-bottom:1px solid var(--accent);text-decoration:none;font-size:14px}
@media(max-width:820px){.li-masonry{grid-template-columns:1fr;gap:20px}}