The founder story
From a startup that failed to scaling global marketing teams.
Most people only talk about success. Mine started with failure — and that became my biggest education.
“Sustainable growth is never created by content alone. It’s created by systems that consistently produce results.”
Early in my career I founded Adwitch Media, a creative and production agency that grew to nearly 25 people serving brands like MediaOne, Mist Agro, AYS Jewellery and Corehub. It grew fast — then financial instability forced it to close.
I learned businesses aren’t built on creativity alone, but on systems, operations, cash flow and leadership. I rebuilt through consulting, then joined Haris&Co as employee #47 — not to fill a seat, but to build systems and scale a department from a handful of people to 45+ specialists serving 100+ brands, now expanding across Dubai and the GCC.