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Case studies

Systems that turned attention into customers.

Growth outcomes for brands including Amend Dental, Algate International, Kiddie Bus, Visa Guy, First Drive Centre and Savoury C-Shell — plus campaign work with Xiaomi, OPPO, MG Motors, Swiggy, Reliance and Flipkart. Team outcomes I directed: strategy and systems set by me, executed at scale by a specialist team.

Education · AI Automation · GCC

Algate International — from 6-hour replies to 3-second answers.

A study-abroad consultancy’s Instagram was its best lead source and its worst bottleneck — every enquiry landed in one shared inbox with no routing, and replies took 4–6 hours. I mapped the fix; the team rebuilt it in two phases: rule-based capture in ManyChat, then a custom GPT assistant trained on Algate’s real knowledge base, with automatic counsellor routing and CRM handover.

Response time
<3 secfrom 4–6 hrs
Monthly DMs
2,000+from 500
Qualification
70%from 25%
Revenue
10–15×growth
ManyChatCustom GPTCRM routingCSAT 68% → 90%
Healthcare · Social Growth · AI Leads

Amend Dental — 800 followers to 60K+, one clinic to five.

Built by the team on a strategy I set — moment marketing, scenario-based relatable content and strategic launches — then layered with an AI lead journey I architected: capturing enquiries from ads, comments and DMs, qualifying by language, treatment, clinic location and urgency, and simplifying booking.

Audience
800 → 60Kfollowers
Footprint
1 → 5clinics
Monthly revenue
₹10L+automated leads
Single reel
200K+reach
Moment marketingComedy reelsHyperlocalAI qualification
EdTech · Community · Automation

Kiddie Bus — an 80K parent community and 100+ leads a day.

On the content playbook I directed, the team built the community through parent pain-point content and trust-building storytelling; the multilingual, voice-integrated chatbot I designed automated replies across DMs, comments and enquiries — filtering by age group, location and learning needs, then following up automatically.

Community
80Kparents
Leads
100+daily
Reach
1M+single reel
Enquiries
Thousandsautomated
Multilingual botVoice integrationAuto follow-up
UAE Portfolio · Growth & Leads

First Drive Centre, Visa Guy & Savoury C-Shell — GCC growth in motion.

Across the UAE, on strategies I set and directed: FDC grew from 1K followers to market leader with 100+ organic leads daily via trend analysis, community content and automated qualification. Visa Guy hit 50K in six months on meme-based travel content. Savoury C-Shell reached 2M+ during Ramadan through strong brand identity — each executed by the team.

First Drive Centre
1K → 40K+100 leads/day
Visa Guy
50Kin 6 months
Savoury C-Shell
2M+Ramadan
Market
UAEGCC diaspora
Brands

Brands I’ve led work for.

A working roster of clients across social, content and AI systems — alongside campaign partnerships with global names for launches and moments.

Campaign partnerships
XiaomiOPPOMG MotorsSwiggyInstamartReliance DigitalReliance TrendsFlipkartMetro ShoesKotak MahindraAditya Birla CapitalDuroflexiQOO
Amend DentalJanatha DiagnosticsMed7Mother DentalNaabfitCutiqueSmilignNatXtraUMAIMama PapaAlgateKiddie BusYenepoya UniversityFinfolioEduanceEducraftLiwi AIFaizon Spanish AcademySmart StudentMedicomeICAVisa GuyStart VisaCitronCoreprideSky TimeFluxx Daily247 ChartersBaker & CoFilli CafeSavoury C-ShellMisty MountainFlavours of CalicutBerry & CoDr. CafeRisoDR BeeAlldeFirst Drive CentreCNCAyurveAmend DentalJanatha DiagnosticsMed7Mother DentalNaabfitCutiqueSmilignNatXtraUMAIMama PapaAlgateKiddie BusYenepoya UniversityFinfolioEduanceEducraftLiwi AIFaizon Spanish AcademySmart StudentMedicomeICAVisa GuyStart VisaCitronCoreprideSky TimeFluxx Daily247 ChartersBaker & CoFilli CafeSavoury C-ShellMisty MountainFlavours of CalicutBerry & CoDr. CafeRisoDR BeeAlldeFirst Drive CentreCNCAyurve

Healthcare & Wellness 10

Amend Dental · Janatha Diagnostics · Med7 · Mother Dental · Naabfit · Cutique · Smilign · NatXtra · UMAI · Mama Papa.

Education & EdTech 11

Algate · Kiddie Bus · Yenepoya University · Finfolio · Eduance · Educraft · Liwi AI · Faizon Spanish Academy · Smart Student · Medicome · ICA.

Travel & Visa 7

Visa Guy · Start Visa · Citron · Corepride · Sky Time · Fluxx Daily · 247 Charters.

Hospitality & Food 10

Baker & Co · Filli Cafe · Savoury C-Shell · Misty Mountain · Flavours of Calicut · Berry & Co · Dr. Cafe · Riso · DR Bee · Allde.

UAE Operations 9

First Drive Centre · Med7 · Visa Guy · CNC · Mother Dental · Filli Cafe · Allde · Start Visa · Ayurve.

Campaign Partnerships 13+

Xiaomi · OPPO · MG Motors · Swiggy · Instamart · Reliance Digital · Reliance Trends · Flipkart · Metro Shoes · Kotak Mahindra · Aditya Birla Capital · Duroflex · iQOO.

Frequently asked

Straight answers, up front.

Are these results Umair's personal work or a team's?

Team outcomes that Umair directed. He set the strategy, designed the systems and automation, and led a specialist team that built and ran them day to day.

What industries are these case studies from?

Healthcare, education, EdTech, travel and visa, food and hospitality — across both India and the GCC, particularly the UAE market.

Can you share more detail on a specific case?

Yes — deeper walkthroughs of strategy, execution and metrics are available on request during a consultation.

Explore further

Related systems & work.

Let’s build

Let’s build something that scales.

Available globally for consulting, fractional CMO advisory, enterprise AI adoption, workshops and speaking.

umairkallingal@gmail.com linkedin.com/in/umairstills →
Dubai, United Arab Emirates
Previously based in Kozhikode (Calicut), Kerala, India
Available worldwide

Available for

  • Social Media & Content Strategy
  • AI Marketing Consulting
  • Fractional CMO Advisory
  • Team Building & Operations
  • Workshops & Speaking