I build social media systems that do two jobs at once: grow a real, engaged community and turn that attention into qualified leads. Trend-led, reels-first, and run by a specialist team — not a single manager posting into the void.
Followers are a vanity metric until they’re a pipeline. The Social Scale Framework turns organic reach into a measurable growth channel — content that earns attention, community that compounds it, and automation that converts it.
Reels-first, trend-led content engineered for the algorithm’s reward signals.
Moment marketing and scenario-based content that makes the brand feel human.
Comment, DM and story systems that turn viewers into a loyal audience.
AI-assisted DM qualification that routes warm leads to the team instantly.
Every element below is designed to move a stranger from a scroll, to a follow, to a qualified conversation — with the team running it day to day.
Both — but the point is the system, not the posting. I set the strategy, design the content and automation, and direct a specialist team that runs the day-to-day. It keeps working whether or not any single person is online.
Instagram, Facebook, YouTube, TikTok, Snapchat and LinkedIn — chosen per brand based on where the audience is and where the format fits, rather than defaulting to all of them.
Content earns the reach; a ManyChat and GPT-assisted DM layer qualifies enquiries by language, interest and intent in under 3 seconds, then routes genuinely warm leads to the human team with full context.
Available globally for consulting, fractional CMO advisory, enterprise AI adoption, workshops and speaking.